Privacy Policy
How we collect, use, and protect your information when you use ePlant.
Transparency
Plain-language disclosures
Your control
Manage ads & cookies
Commitment
We never sell your data
This Privacy Policy describes how ePlant AI ("ePlant," "we," "us," or "our"), operated by Asrar Amin, collects, uses, and shares information when you visit eplantai.com, use our web tools, or interact with our mobile application (collectively, the "Services").
By using the Services, you agree to the practices described in this policy. If you do not agree, please do not use the Services.
Our website uses Google AdSense to show ads. For required disclosures about advertising cookies, personalized ads, and how to opt out, see Advertising / Google AdSense.
Information We Collect
We may collect the following types of information:
- Information you provide: email address, account details, support messages, or content you upload (for example, plant or insect photos for identification).
- Automatically collected information: IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, and approximate location derived from your IP address.
- Cookie and similar technologies data: identifiers stored in cookies, local storage, or pixels. See our Cookie Policy for more detail.
How We Use Information
We use information to:
- Provide, operate, and improve the Services;
- Process plant and insect identification requests;
- Personalize content and remember your preferences;
- Measure traffic, performance, and feature usage;
- Display advertisements on our website;
- Communicate with you about updates, support, or security;
- Comply with legal obligations and enforce our terms.
Analytics
We use analytics services to understand how visitors use our website and app. These services may collect information such as how often you visit, which pages you view, and general device or browser characteristics.
Analytics providers we use may include:
- Google Analytics (Google LLC), which uses cookies and similar technologies. Learn more at Google's Privacy Policy.
- Firebase Analytics (Google LLC), which helps us measure in-app and web engagement events.
You can opt out of certain Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on.
Advertising / Google AdSense
This section describes how Google AdSense and other third-party advertising partners use cookies and similar technologies when we display ads on eplantai.com. Advertising revenue helps us provide free plant identification tools and content on the web.
Third-party vendors and advertising cookies
Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or to other websites on the Internet.
Google's use of advertising cookies
Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet. These ads may be personalized (based on your interests or prior browsing) or non-personalized, depending on your settings and applicable law.
Other advertising partners may use pixels, mobile advertising identifiers, or similar technologies for the same purposes.
Opt out of personalized advertising
You may opt out of personalized advertising by Google by visiting Google Ads Settings. Alternatively, you may opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info (United States) or www.youronlinechoices.eu (European Union).
Additional resources to manage advertising preferences:
Google Ads Settings
Opt out of personalized ads served by Google.
AboutAds.info
US industry opt-out for third-party ad cookies.
Your Online Choices
EU opt-out for interest-based advertising.
Google ad technologies
How Google uses data from partner sites and apps.
You can also block or delete cookies through your browser settings. Note that blocking cookies may affect site functionality and ad relevance. Opting out does not remove ads entirely; you may still see non-personalized advertisements.
Data Retention
We retain information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and how it is used.
Your Rights and Choices
Depending on where you live, you may have rights to access, correct, delete, or restrict processing of your personal information, or to object to certain processing (including targeted advertising). To make a request, contact us using the details below.
Residents of certain US states (such as California, Colorado, and Virginia) may have additional rights under applicable privacy laws. We will honor valid requests in accordance with those laws.
Children's Privacy
The Services are not directed to children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can delete it.
International Users
If you access the Services from outside the United States, your information may be processed in the United States or other countries where we or our providers operate. Those countries may have different data protection laws than your own.
Security
We use reasonable administrative, technical, and organizational measures to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised version on this page and update the "Last updated" date. Material changes may also be communicated through the Services where appropriate.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact ePlant AI: